By identifying which of the four quadrants your writing task fits into,
you’ll be better able to identify your readers’ needs, and thus write
more focused first drafts in less time.
As you review the matrix in Exhibit 1.1, note that you’re first asked
to determine if your target readers are “on your side” or “not on your
side.” Think about the people you’re trying to reach. Do they know you?
Do they like you? Are they predisposed in your favor? Or are they not?
Next, consider whether they’re capable of doing what you ask or are
constrained. Do they have the requisite time, authority, interest, motivation,
money, or whatever resources are needed to do what you’re hoping
they will do? Or are there constraints that you’ll need to help them
overcome?
Let’s say, for example, that your boss asks you to investigate venues
for the company’s annual Christmas party. You’re given a budget of
$1,000 and told to make a recommendation. You find the perfect place.
It’s close to work, it’s got a diverse menu, and the price quoted is less than
your $1,000 budget.
Wouldn’t you agree that your boss is “on your side”? And there are no
constraints. In other words, this is an Easy writing assignment. As the
matrix indicates, this means you can send a one- or two-line message
simply stating the facts.