Choice and implementation of the strategy comprises the main part of the strategic management. It is obvious,
that the initial and very important phase of determination of institutional activity’s trajectory is analysis of the
situation. Long-term development direction includes various fields, measures and forms of institution’s activity,
282 Eugenijus Chlivickas / Procedia - Social and Behavioral Sciences 110 ( 2014 ) 276 – 283
relations within the institution and position in the outside environment. The main objective is to concentrate all the
institution for implementation of the strategy and ensure, that there is a sufficient amount of resources, first and
foremost – human resources, and that they are managed properly, to pursue successfully the chosen policy.