The goals are to make awareness of core value of product among teenagers, and persuade them to make purchase, repurchase and make suggestion to others. Then it will
Direct Competitor: ZARA
Indirect Competitor: CPS Chaps
Indirect Competitor: JASPAL
15
become evoke set and brand loyalty of Uniqlo brands. Next is to make awareness of products among countryside customers, change attitudes of fashion-lovers customers and make them want to try Uniqlo products. Another goal is to change attitudes of price-sensitivity customers and make them look more on worthiness of buying high quality products. And lastly is making Uniqlo to be top of mind products in consumers mind.