Threat of New Entrants
With H&S established as one of the most renowned brands, new entrants might not effect already established H&S products. Skin and hair products are the ones with which customers usually do not afford to take risk. And hence a new entrant introducing such a product may not get successful at ones. In countries where people value cost than quality, new entrants with low prices (though low-quality) product may gain competitive advantage over new H&S.