1. Product development. It is important to design products that can be modified easily
for major markets, and which can be manufactured in various facilities. As we
discuss in the next section, this is not always possible, but it is certainly helpful in
those cases where it is achievable. While it is dangerous to design a product to be
the “average” of what several markets require, it may be possible to design a base
product or products that can be more easily adapted to several different markets. An
international design team may be helpful in this regard.