While big data, data analytics, and financial analysis have tremendous potential, to date, those
perceived benefits have yet to be realized, and tools and techniques that have been developed in
practice require systematic examination in a research context. From a practitioner perspective,
‘‘Managing the Risk of Fraud: A Practical Guide’’ (ACFE, AICPA, IIA 2013) prescribes a targeted
risk approach that might focus data analytical methods in areas of higher risk. Further, Wilks and
Zimbelman (2004) offer game theory and strategic reasoning concepts to further refine fraud
prevention and detection. Additional research levering the ideas of a targeted risk approach, game
theory, and strategic reasoning in the context of big data may provide useful insights for developing
effective anti-fraud approaches.