Age is important, but actually regardless of how old we are, what we
buy often depends more on our current position in the family life cycle—
the stages through which family members pass as they grow older. Singles (of any age) are more likely to spend money on expensive cars,
entertainment, and recreation. Couples with small children purchase
baby furniture, insurance, and a larger house, while older couples whose
children have “left the nest” are more likely to buy a retirement home in
Florid