Both the farmers with large land holding and the ones with small land holdings use same kind of
strategy with the distribution of organic crops of paddy, as they are directly sent to the rice
processing company without involvement of any intermediary. These crops are produced on the
special demands and orders from rice processing companies. As it is produced on no pesticides
and chemicals it has low productivity and high cost and thus produced on the orders. The totally
natural process of production which uses natural contents only, at every stage of the production of
crop; also requires the produced paddy must not contain any sign of the chemicals and pesticides
and hence requires the continuous monitoring and control measures, which makes it necessary for
the rice processing company to directly procure the organic paddy from farmers irrespective of
their land size without involving any middleman. On the other hand the process for inorganic
farmers is different based on their land sizes. The rice processing companies adopt the different
supply chain strategies with both large land holding farmers and the smaller ones in order to
source the paddy.