In 2009 further acquisitions occurred such as Zappos (an online shoe and clothing retailer) for $1.2 billion, Lexcycle.com, and SnapTell.com. 2009 also brought a lot of other exciting advancements such as the launch of the Xbox live store, the introduction of the Kindle 2 which reached record breaking sales in November, and the introduction of the Kindle application for iOS such as the Apple iPhone and iPod, as well as the new application for Android as well. The textbook trade in program was also begun in 2009 and the inauguration store was launched.