The ultimate key will be the soul of the brand and if it can find relevance again – there are users out there, but their connection is based on the memory of dissipating experience. While the modeling for the layering of the brand sales globally reaches to Latin American, Eastern Europe, Russia, China and Southeast Asia and scent is the mysterious illustrative compulsion there could the nostalgic ring ripple again in reviving the story of the brand more deeply to an American mass condition?