The former shy tween on E!’s Keeping Up With the Kardashians is now arguably the most-watched teenager in the world, commanding an audience of 60 million people across Facebook, Twitter, Instagram and her best-selling app. “Everything I do, I always start these huge trends,” Jenner tells TIME of phenomena like the #KylieJennerLipChallenge, for which thousands of social-media users (unprompted by Jenner) tried to mimic her cosmetically enhanced lips with at-home suction tricks. But that’s not the kind of influence she’s aiming for. “I just want to inspire my fans to be whoever they want to be,” Jenner says, “because that’s what I’ve always done.” —D.D.