A key component of the KidZania experience is the integration of real-world brands to sponsor the city's business and activities. This form of integrated marketing partnership enriches each activity by creating a more authentic experience. An airline knows best how to train pilots or run an airport. A bank knows best how to teach children about saving and investing. Industry partners make the experiences possible and, in turn, empower, inspire and educate children. This is an immersive and interactive brand experience, unmatched by any other location-based entertainment property