A Web presence in the form of a company website and social media profiles is practically essential for any small business in today's world. Create a logo that can help people easily identify your brand and be consistent in using it across all of your digital platforms. Use social media to spread the word about your new company. You can even use it as a promotional tool: for example, you can write on your company's Facebook page that the first 25 people to "Like" it will receive a coupon when you officially launch.