The collapse of large numbers of dot-com companies has required managers, who felt that the Internet had changed everything, to relearn that profits indeed do matter (Rosenbloom, 2002) and that the traditional laws of marketing were not rescinded with the arrival of the e-commerce era. Additionally, it has been reinforced that organizations not only need to attract new customers, but also must retain them to ensure profitable repeat business. In several industries, the high cost of acquiring customers renders many customer relationships unprofitable during early years. Even the individual stores of highly successful warehouse clubs like Sam’s Club, Costco, and BJ’s are typically not profitable until the second or third year after opening