They deny that GIO’ is an abbreviation of Giorgio Armani. Rather they say it is an abbreviation of the first name only. Furthermore they say that GIO is mainly used in respect of the Italian names Giovanni or Giovanna. The applicants’ trade mark DI GIO’ is said to originate from their company name Di Gio’ S.r.l. and is also the abbreviation of the female name Giovanna, being the name of one of the De Capitani sisters, connected with the bridal wear business.