Design history has had to incorporate criticism of the 'heroic' structure of its discipline, in response to the establishment of material culture, much as art history has had to respond to visual culture, (although visual culture has been able to broaden the subject area of art history through the incorporation of the televisual, film and new media). Design history has done this by shifting its focus towards the acts of production and consumption.
*Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.
Fashion designers attempt to design clothes w