Features and benefits are very different. Features are important to the
company that provides the product or service. Benefits are important to those
who decide to use the product or service.
For example, consider a home entertainment system. Features could include
surround sound and a large flat screen television. The benefit: a cinema quality
experience in your own home.
Persuasive writing makes use of features, benefits and active verbs to create
appealing messages for your personas:
Enjoy cinema quality movie nights in your own home with a surround sound home
entertainment system.