Thanks to the Fund, Danone transforms its practices and has developed an immediate competitive advantage (through the strengthening of the business, new distribution networks, development of new sustainable milk supplies or recycled plastic, for example) and in the long term (through the creation of sustainable solutions, rooted in the territory and social domain whilst also addressing the sustainability goals of our activity).
This competitive advantage is based on:
• a ‘license to operate’, i.e. the economic and social legitimacy of Danone to operate in the territories where it is established;
• a positive dif ferentiation between Danone and its competitors.