• Context these factors set the context of the action research project. Individual goals
may differ and impact the direction of the project, while shared goals enhance
collaboration. Organizational characteristics, such as resources, history, formal and
informal organizations and the degrees of congruence between them affect the
readiness and capability for participating in action research. Environmental factors in
the global and local economies provide the larger context in which action research
takes place.
• Quality of relationships the quality of relationship between members of the system and
researchers is paramount. Hence the relationships need to be managed through trust,
concern for other, equality of influence, common language and so on.
• Quality of the action research process itself the quality of the action research process is
grounded in the dual focus on both the inquiry process and the implementation process.