the 5 core values of TOYOTA
Challenge at TOYOTA, we maintain a long-term vision and strive to meet all challenges with the
courage and creativity needed to realize that vision.
Kaizen Kaizen means striving for “ continuous improvement. As no process can ever be
Declared perfect there is always room for improvement “
Genchi Genbutsu Genchi Genbutsu involves “ going to the source to find the facts to make correct
Decisions, build consensus and achieve goals.”
Respect TOYOTA respects others, makes every effort to understand others, accepts
Responsibility and does its best to build mutual trust.
Teamwork TOYOTA stimulates personal and professional growth, shares opportunities for
Development and maximizes individual and team performance.