While role transformations should operate for both sexes, Gerson (1985) argues that the differential rewards and values attached to feminine and masculine traits encourage members of both sexes to adopt the more highly esteemed masculine attributes. Though women may be rewarded for demonstrating traditional feminine behavior, they are simultaneously commended for certain types of masculine properties. Women are therefore likely to incorporate a mixture of feminine and masculine traits. Men, however, receive encouragement for masculine behavior and are criticized for acting in a feminine manner. The ambiguity involved in the socialization of females often results in their development of egalitarian gender role attitudes, while the consistent messages conferred upon males cause them to adhere to and support the traditional male role.