Hollywood is no longer just in California. Today the entertainment industry is finding new homes in Europe, Latin, America, and Asia. The American media and communications industries are looking all over the globe for new opportunities. Although many companies are investing in the fast-growing European media industry, many industry executives believe the biggest long-term opportunity is in China and other countries in Southeast Asia. The potential market is huge-over 310 million people in the European community, but over 650 million in the Pacific Rim.