Branding
Carefully crafted signs that instantly help passersby see what you offer help bring in people once the morning rush finishes. Develop an eye-catching logo related to coffee, and use it on the sign to build your brand. Check local city ordinances to determine the largest sign you’re allowed to put on the sidewalk in front of your shop, and use that size sign to make it visible to automobile traffic. List the products your shop offers, such as gourmet coffee, specialty drinks, baked goods and Internet access. For more branding, add stickers with your logo to cups or use sleeves with your logo and website address on them.