First, all organizations use specific means for obtaining organizational goals, and language is one of the most important of these means. A sense of identification between the individual and an organization is vital. In essence, language outlines the goals and values important to our becoming a productive member of the organization. Even more fundamentally, “language is the primary vehicle in thei process of identification, and the ways in which it is shaped and used by the individual often reveals his or her organizational personality-the extent to which the person has adopted the values of the organization” (Rentz & Debs, 1987, p. 44). We return to values shortly. Very little of this type of information is obtained through the cognitive level. In fact, organizations frequently operate at the affective level and myths become reality.