Business Sufficiency: This program furnished executives with predictions about P&G market share and other key performance metrics six months to one year into the future. Based on a series of analytic models showing what’s occurring in the business right now (shipment, sales, market share) The effectiveness of the tool is based on the analytic models as follows : - The “why” models highlight sales data at the country, territory, product line and store levels along with drivers such as advertising and consumer consumption, factoring in specific economic data at the regional and country levels. - The “actions” show ways that P&G can adjust pricing, advertising and product mix to respond to the predictions