Salomon’s prospective merchant-banking business would seem to have little connection
to its existing customer-based derivatives business: the employees were different, the
technology was different, the customers were different, even the buildings housing the
businesses were different. Because Salomon owned both businesses, however, its shift
into a riskier business affected the overall risk and creditworthiness of the company. The
derivatives business was particularly sensitive to Salomon’s credit risk; Salomon’s strong
and stable credit rating was essential to its customers. By its attempt to move into the
merchant-banking business, Salomon showed its willingness to increase the company’s
overall risk exposure. That perception greatly impaired its ability to compete in the
credit-sensitive customer-based derivatives business. Furthermore, the connection of
Salomon’s prospective merchant-banking business to the customer-based derivatives
business did not materially benefit its merchant-banking business, because merchant
banking is not a credit-sensitive business.
Salomon’s prospective merchant-banking business would seem to have little connectionto its existing customer-based derivatives business: the employees were different, thetechnology was different, the customers were different, even the buildings housing thebusinesses were different. Because Salomon owned both businesses, however, its shiftinto a riskier business affected the overall risk and creditworthiness of the company. Thederivatives business was particularly sensitive to Salomon’s credit risk; Salomon’s strongand stable credit rating was essential to its customers. By its attempt to move into themerchant-banking business, Salomon showed its willingness to increase the company’soverall risk exposure. That perception greatly impaired its ability to compete in thecredit-sensitive customer-based derivatives business. Furthermore, the connection ofSalomon’s prospective merchant-banking business to the customer-based derivativesbusiness did not materially benefit its merchant-banking business, because merchantbanking is not a credit-sensitive business.
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