Strengths
Existence of attractive tourist destinations such as Paris, Rome, Barcelona, London, Amsterdam
Cultural diversity
High convenience for travel and highly developed tourism facilities
Tourism as an engine of growth and employment
Adequate resources to create high quality products
Strong distribution network with different contacts with customers
Variation in supply
Existence of strong accommodation facilities and tour operators
Stability and safety of Europe as a tourism destination
Wide range of large and small festivals and events
Niche products particularly heritage and culture