In line with the conceptual framework of the study, motivations were divided into push and pull factors. Twenty-two (22) items were used to measure motivations and were selected from motivation factors previously identified by the travel literature (Wang, 2007; Hamzah, 2010). The items were adopted to describe volunteer tourist motivation to Ghana but relevant items included push and pull motivations like Socio-cultural immersion, environmental sensitiveness, community service and development and economic value. Responses to the items were measured on a 5-point Likert scales of 1=Strongly disagree; 2=Disagree; 3=Neutral; 4=Agree; and 5=Strongly agree.