The online survey participants were also presented with a series of visual elements for their comments and
responses; in most cases, these visual stimuli were simplified versions of the focus group test materials. While
the main content of the web-based survey shared many elements in common with the focus group discussion
guide, it was more oriented to the collection of quantitative data through the use of multiple-response questions
and 5-point Likert scales. Open-style responses were also used, the responses being categorised during analysis