VALUE MARKET
Primark, Wallmart.
Any company that places itself in the Value Market will rely on huge sales volumes to create profit. Clothing is cheap, usually in the rage of US $5 – $30, and therefore the fabric and trims have to be low quality and cheap also..
In recent years the value market has moved from providing cheap basics, like plain T-shirts and vests, to a more fashionable garment for cheap cost and expanding into their own strongly marketed brands. Primark in the UK, is a value brand that has developed its marketing to promote itself as less value and more temporary fashion. Using its cheap fabric and trims as a selling point for replaceable, highly changeable fashion looks.