Case study McDonalds Business Plan
In view of the current issues facing the company as well as the result of the SWOT analysis and Porter's Five Forces Analysis, McDonald's may find it compelling to enter new offshore markets. Consequently, the Asia-Pacific region, more particularly China has been considered a promising market for McDonald's. The SWOT analysis revealed that McDonald's has the internal capabilities to enter new market and that external threats make it imperative for the company to enter new markets. In addition, Porter's Five Forces Analysis also confirms that McDonald's initiative to expand to China could benefit the company to a large extent. Finally, the PESTEL Analysis also suggest that China is potentially a good new market for McDonalds.