The first steps in developing better measures are to define the construct conceptually and then to specify its domain (Churchill 1979). The first question to be addressed is, "What is satisfaction?" Though the consumer satisfaction literature offers several perspectives (Churchill and Surprenant 1982), the conceptual approach to satisfaction used by organizational tiieorists and industrial psychologists in assessing job-related phenomena comes closest to capturing the essence of channel satisfaction. The job satisfaction literature recognizes the mutual de-. pendence of the parties, the ongoing nature of the interactions, and the many intangible as well as tangible features that enable employees to form evaluations of their employers (Smith, Kendall, and Hulin 1969). Further, most conceptions of job satisfaction recognize the essential long-term nature of these arrangements and how the arrangements serve to facilitate or impede the attainment of specific goals by both parties to the relationship.