transported into the plant, onto various assembly lines and to
final order fulfillment. Whether outsourcing quality
supervision to a third party or establishing its own monitoring
team, Vancl must strengthen the integration of the supply
chain and all aspects of supervision during the process from
production to the final delivery. It could establish relevant
integrity systems and service quality system for the
cooperative enterprise, in which it judges the integrity and
quality of service companies according to their business
performance, and selects the more suitable enterprises to
cooperate for further development.
B. Enhance quality and service of products
Quality is quite crucial towards the enterprise itself. To
guarantee the quality of goods sold online, Vancl has to seek
creditworthy channels for manufacturing. Feedbacks of
consumers could also reflect the quality of goods.
Consequently, greater emphasis should be placed on user
experience services. Vancl could devote to designing
user-friendly page and interactive forum so as to take
advantage of the feedbacks to ensure that consumers could
acquire a variety of information about products either
displayed on the website or the catalogue [9]. Meanwhile, the
website must refresh its information regularly and in time to
inform consumers about its new fashion and stock.
C. Innovate and enhance core competitiveness constantly
Large numbers of domestic clothing market or network
marketing companies are founded to follow the steps of
Vancl recently. And the traditional clothing manufacturers
rapidly transformed to e-commerce platform, such as the
Saint Angelo, Shanshan, Youngor and so on. Therefore,
Vancl should continue to innovate to meet consumer
demands to lead the industry [10]. On the one hand,
innovation helps to build its powerful competitive
advantages, making it difficult for competitors to surpass. On
the other hand, Vancl‘s endeavor for innovation would attract
more people's attention in the entire industry, which helps to
enhance its fame in the future.
Products and direct sales model could be easily imitated by
others. Yet, execution of team is exception. Fast fashion B2C
industry changes fast so that the enterprise couldn‘t just rely
on the previous experience of the team. Thus, Vancl has to
build a learning team to enhance its core competitiveness and
provide the learning team a chance to manage and operate the
company, hence allowing the enterprise to turn into a
learning-oriented enterprise, so as to ensure that businesses
compete in an invincible position in the future [11].
D. Assure balance between cost and quality of delivery
Most online customers are highly price sensitive. Freights
can account for a large percentage of the total cost which
impedes buyers from purchasing online. If online total costs
including delivery fees exceed offline purchases, there is
nearly zero incentive to shop online. Therefore, domestic
logistic providers are considerably more popular than
international logistic companies for the cost reason. Some
online stores cover delivery costs for customers in major
cities as their sales promotions. Covering delivery costs is
feasible for sellers of fast fashion industry.
Online seller should consider delivery quality including