5.2. Resources for Virtual Visitor Interaction
Regarding RQ2, the analysis shows which instruments of interaction
with the visitor carry more weight on each of the dimensions
and therefore which ones best define the dimension (Table 7). The
frequency (N) indicates the number of museums that use such a
tool, and percentages (%) indicate the weight of each within the
dimension of which they are part, in order to find out which defines
it most.To do this, a multiple response frequency analysis was set,
which groups elements of each of the dimensions. Then a cross
analysis between the dimension and each of the elements was per-formed. The results obtained allowed for the determination of the
relative values in each dimension. In this sense, category performance
with optimal scaling procedure gives us the tools to assess
correlations in the most appropriate manner