The sample is not representative of the CCT population, as it includes more cyclists than average, and it is therefore not possible to quantify or generalise the findings beyond the sample. Instead, it offers insights into general themes and concepts which are relevant to the consideration of cycling behaviour change for different groups of people.
In addition to the interviews, a sub-sample of two adults per CCT participated in an accompanied cycle journey. This observational research technique involved accompanying the participant on a journey by bicycle, with occasional stops to allow observations and conversation. It sought to enhance the understanding of the cycling perceptions and experiences of the participants.