How can leadership be this hard? One year ago today was the happiest day of my life. I had arrived! Only four years out of college, and my company had moved me into a leadership position: director of corporate client services for the southeast sales region. I knew I could handle the job, because I’d started from our catalog call center, fielding customer requests and complaints. Then I was promoted to a project manager, working closely with sales and our corporate clients. Whatever the salespeople promised our customers, I delivered. And if I do say so myself, I was good at getting our corporate clients what they needed, when and where they needed it. I got all kinds of kudos for developing outstanding relationships with clients. ... The following Saturday, Debbie’s husband, John, invited her to play tennis with friends, but she bowed out so that she could work on the mentor-ship application.
“Thanks for the invite, honey, but I don’t want to miss the Monday deadline on this paperwork,” she said. The application contained all the usual demographic questions but didn’t stop there. There were quite a few personal questions and several unexpectedly challenging ones about why she wanted to be in the program. The final question was the one that made her really stop and think.
Debbie suspected that a good answer to this simple, straightforward question would help her get into the program. She worked for quite some time trying to articulate her reply. ... That night John met Debbie at the door when she got home. “How was it?” he asked excitedly. “I’m sorry I forgot to call you,” she replied in a stressed tone that spoke volumes about her day. “The meeting was very good. But when I got back to my office, the place was on fire, and I didn’t have a moment to call.” “What advice did he give you?” “None yet.” “Nothing?” John asked in disbelief. “Nope. He said he wanted to get to know me and give me a chance to know him. He said we would have time in the months ahead to find the answer to my question about what makes a great leader.” “So you asked him?” John wondered. “Yeah. He said it was an outstanding question, and we would explore it together later.” “So you spent how long getting to ... Over the next few weeks Debbie worked very hard to serve her team members, although she was not always sure how to do so. Even though many of her attempts seemed insignificant, she could sense a change in her approach to her leadership responsibility and possibly even a change in the team. She made a list of her experiences to share with Jeff at their next meeting.
One of her encounters was particularly noteworthy. Charles was still hanging on for dear life. His performance had improved only slightly since his first month. Debbie felt it would probably be only a few months before she would be forced to let him go. She decided to meet with Charles, ask some open-ended questions, and look for ways to serve him. It wasn’t long until Debbie was scheduled to meet with Jeff again. She was excited to share the ways she had been able to serve since their last meeting. “Good morning, Jeff,” she said as she walked in carrying a box of his favorite donuts. “How did you know?” Jeff asked. Debbie smiled. “I’m learning to listen and observe more carefully,” she said. “Thank you, Debbie. That was very thoughtful.” “Jeff, you were right. I discovered that I could serve people regardless of my position in the organization. I made a list just as you requested.” “Wonderful! Let’s take a look.” “I bought coffee for my staff. I picked up trash in the parking lot on my way into the office the other day. Debbie began the new week by working on the questions Jeff had given her. She knew she had not done a good job of seeing the Future. The only future she was pursuing was keeping up with the sales folks and the client needs. While she knew these were important concerns, she recognized that the SERVE model Jeff had described represented a higher level of thinking and a higher level of leadership.
Numerous leaders who were able to See the Future and provide direction came to Debbie’s mind. Many were historical figures: John F. Kennedy and his desire to put a man on the moon; Martin Luther King Jr. and his dream of harmony among people of all racial backgrounds; Mother Teresa and her vision of comfort for the suffering people... As the new week began, Debbie had a fresh take on the world. She even brought some flowers into the office and put them by the front desk where everyone could enjoy them. She had a new-hire interview scheduled for Tuesday. This time she asked Human Resources to give her two meetings with the candidate and to schedule ninety minutes for each session—not her usual thirty minutes. Following Jeff’s lead, Debbie prepared a short list of references for the candidate. She knew that some of the people might not give her an entirely positive reference, but she wanted to be up-front and honest. The next morning, Debbie called Charles to schedule a meeting. They agreed to meet at 3:00 P.M. the following day. She explained that her primary objective was to help and that to do that, she needed to understand his situation completely. When she approached his office at the appointed time, she was anxious but optimistic. She believed that this conversation would help her help him. She wanted him to enjoy his work, and she wanted him to be successful. It turned out to be an upbeat meeting. Debbie did an effective job of framing the issue. She asked open-ended questions and listened carefully. Although they didn’t reach any definitive conclusions, Charles fully embraced the idea of leveraging his strengths. He admitted... Back in the office, it was apparent from the smiles, laughter, and banter that morale was on the upswing. Debbie was hopeful that performance would follow. She was still listening as much as possible. She was still actively looking for little ways to serve her team. She was delegating more often, and that allowed her more time to think about the future. She was scouting for talent, rather than just waiting for HR to send her warm bodies. She was investing more time in the interview process, and she was working purposefully to engage the hearts and heads of her people. At times, it all seemed overwhelming. But in her heart Debbie knew that she was just laying the foundation for bigger and better things. Planning was now in full swing, and everyone was involved in the process. The members of the team had decided that some of the performance issues they wanted to work on couldn’t wait, so they called a special meeting and determined what they could do to attack these problems immediately. Debbie was proud of them. The initiative was refreshing, and the idea of the team solving a performance problem was amazing. To top it all off, performance continued to improve.
Debbie wanted her team to know how much she appreciated their efforts, so she decided to take them all out to lunch. She had never done this before, but it felt like the right thing to do. Debbie became more enthusiastic about her team and her work over the next few weeks. She was beginning to see how all of what Jeff was teaching her fit together. As the day of their next meeting approached, she thought about the question she had asked at the end of their last meeting. I wonder who he’ll select as the leaders who best put the principles of SERVE into practice. On the morning of their meeting, Debbie headed for Jeff’s office with her newfound sense of optimism. I’ve learned so much. This mentoring has been a great experience! They began by sharing what was going on in their personal lives. From the beginning, Jeff had always expressed interest in her life, both at work and outside the office. In the days that followed, Debbie reflected on all the things she’d learned during her meetings with Jeff. She realized that her time with him had made a profound impact on her. It had certainly changed her leadership point of view. She would never look at leadership or her team in the same way again. The team had a new energy and enthusiasm that truly amazed her. The performance of the group continued to improve. The goals they set around creating raving fan customers were very aggressive, yet everybody felt they were achievable. They all believed they could move from “worst to first.” They decided the key would be twofold: first, achieving unprecedented levels of customer service; second, working together as a team—not independently... Debbie excelled in her new role overseeing Leadership Development. The extensive notes she had taken during her time with Jeff became the basis of the leadership curriculum. She used the questions Jeff had given her to design thought-provoking assignments that people could use as they applied the principles of SERVE for themselves. Debbie’s team not only completed the year without her but ascended from “Worst to First.” They really had created raving fans of both their salespeople and their customers. When Debbie got the news, it was in the form of an invitation from the team to come to a special event to celebrate their achievement. Debbie showed the invitation to John the moment she got home. The first people we want to thank are the people who helped create the SERVE model for Chick-fil-A. They are Lee Burn, Mark Conklin, Cynthia Cornog, Phil Orazi, and Tim Tassopoulos. Their insight, diligence, and hard work were the catalyst for this work. Thank you! It must also be known that Truett Cathy, Jimmy Collins, and the other leaders of Chick-fil-A have field tested the principles in this book for decades. These men and women have shown the way for countless emerging leaders. They are a real-world testimony to the power and validity of what you have read in this book. Thank you for showing all of us how to SERVE! We must also thank Donna Miller, Fran Plunkett, Steve Gottry, and Martha Lawrence for their
สามารถนำนี้ยากอย่างไร หนึ่งปีที่ผ่านมาวันนี้เป็นวันสุขที่สุดของชีวิต ฉันมาถึง เพียงสี่ปีวิทยาลัย และบริษัทของฉันมีแล้วในตำแหน่งผู้นำ: ผู้อำนวยการฝ่ายบริการลูกค้าของบริษัทในภูมิภาคตะวันออกเฉียงใต้ขาย ฉันรู้ว่า ฉันสามารถจัดการงาน เนื่องจากผมได้เริ่มต้นจากแค็ตตาล็อกของเราโทรศูนย์ fielding คำขอของลูกค้า และข้อร้องเรียน แล้ว ฉันได้เลื่อนขั้นเป็นผู้จัดการโครงการ การทำงานอย่างใกล้ชิดกับการขายและลูกค้าองค์กร หากพนักงานขายสัญญาลูกค้า ฉันส่ง และ ถ้าพูดให้ตัวเอง ผมดีรับลูกค้าองค์กรที่พวกเขาต้องการ เมื่อและที่พวกเขาต้องการ ผมมีทุกชนิดของคูดอสสำหรับพัฒนาความสัมพันธ์ที่ดีกับลูกค้า ... ต่อไปนี้เสาร์ สามีของเดบบี จอห์น เชิญเธอไปเล่นเทนนิสกับเพื่อน แต่เธอลงออกเพื่อให้เธอสามารถทำงานบนโปรแกรมประยุกต์ที่ปรึกษาจัดส่ง"ขอบคุณสำหรับการเชิญ น้ำผึ้ง แต่ฉันไม่ต้องการพลาดเวลาจันทร์ในเอกสารนี้ เธอกล่าว ใช้อยู่ปกติประชากรคำถาม แต่ไม่มีหยุด มีคำถามส่วนบุคคลค่อนข้างน้อยและคนหลายท้าทายอย่างไม่คาดคิดเกี่ยวกับทำไมเธอต้องการในโปรแกรม คำถามสุดท้ายที่ทำจริง ๆ หยุด และคิดได้เดบบีสงสัยว่า คำตอบที่ดีคำถามนี้ง่าย ตรงไปตรงมาจะช่วยให้เธอได้รับลงในโปรแกรม เธอทำงานอันที่พยายามบอกเธอตอบ ... คืนนั้นจอห์นพบเดบบีที่ประตูเมื่อเธอกลับมาถึงบ้าน "ว่ามา" เขาถามขึ้ง "ฉันเสียใจฉันลืมที่จะโทรหาคุณ เธอตอบเสียงเครียดเหมือนไดรฟ์ข้อมูลเกี่ยวกับวันของเธอใน "การประชุมได้ดี แต่เมื่อผมกลับถึงสำนักงานของฉัน ถูกไฟไหม้ และไม่มีช่วงเวลาโทร" "คำแนะนำอะไรไม่ได้เขาให้คุณ" "ไม่มียัง" "อะไร" จอห์นถามใน disbelief "Nope เขากล่าวว่า เขาอยากได้รับรู้ฉัน และให้ฉันได้มีโอกาสรู้เขา เขากล่าวว่า เราจะมีเวลาในเดือนข้างหน้าในการค้นหาคำตอบสำหรับคำถามของฉันเกี่ยวกับสิ่งที่ทำให้ผู้นำ" "เพื่อคุณขอให้เขา" จอห์นสงสัยว่า "ใช่ เขากล่าวว่า มันเป็นคำถามที่ค้างชำระ และเราจะได้มันกันในภายหลัง" "ให้คุณใช้ระยะการเดินทางไป... ช่วงไม่กี่สัปดาห์ เดบบีทำงานหนักมากเพื่อสมาชิกในทีมของเธอ แม้ว่าเธอไม่ค่อยแน่ใจว่าวิธีการทำ แม้ว่ามากของความพยายามของเธอดูเหมือนไม่สำคัญ เธอสามารถรู้สึกการเปลี่ยนแปลงในวิธีการของเธอให้เธอเป็นผู้นำความรับผิดชอบ และอาจแม้แต่การเปลี่ยนแปลงในทีม เธอทำรายการของประสบการณ์ของเธอร่วมกับเจฟที่ประชุมของพวกเขาต่อไปหนึ่งในผลงานของเธอถูกสังเกต ชาร์ลส์ยังถูกแขวนในชีวิตรัก ประสิทธิภาพการทำงานของเขาได้ดีขึ้นเพียงเล็กน้อยตั้งแต่เดือนแรกของเขา เดบบีรู้สึกมันอาจจะเพียงไม่กี่เดือนก่อนที่เธอจะถูกบังคับให้ปล่อยเขาไป เธอตัดสินใจกับชาร์ลส์ ถามคำถามแบบเปิด และหาวิธีที่จะทำ มันไม่ได้ยาวจนกว่าเดบบีถูกกำหนดเวลาให้กับเจฟอีก เธอจะใช้วิธีที่เธอเคยให้บริการตั้งแต่การประชุมครั้งล่าสุด "สวัสดี เจฟ เธอกล่าวว่า ขณะที่เธอเดินในการดำเนินการกล่องโดนัทของเขาชื่นชอบ "ไม่ได้คุณรู้หรือไม่" เจฟถาม เดบบียิ้ม "ฉันกำลังเรียนรู้การฟัง และสังเกตอย่างระมัดระวังมากขึ้น เธอกล่าว "ขอบคุณค่ะคุณ เดบบี ที่ได้ดีมาก" "เจฟ คุณได้ถูกต้อง ค้นพบว่า ฉันไม่สามารถให้บริการคน โดยตำแหน่งในองค์กร ทำรายการเป็นคุณร้องขอ" "ยอดเยี่ยม ลองมาดูกัน" "ฉันซื้อกาแฟสำหรับพนักงานของฉัน ฉันเลือกค่าขยะในจอดในแบบของฉันไปวันอื่น เดบบีเริ่มสัปดาห์ใหม่ ด้วยการทำงานในคำถามที่เจฟฟ์มีให้เธอ เธอรู้ว่า เธอไม่ได้ทำงานที่ดีเห็นอนาคต เธอได้ใฝ่หาอนาคตเท่านั้นทันกับคนขาย และลูกค้าที่ต้องการ ในขณะที่เธอรู้เหล่านี้มีความกังวลที่สำคัญ เธอรับรู้ว่า เจฟได้อธิบายแบบให้บริการแสดงความคิดในระดับที่สูงขึ้นและเป็นผู้นำในระดับที่สูงขึ้นNumerous leaders who were able to See the Future and provide direction came to Debbie’s mind. Many were historical figures: John F. Kennedy and his desire to put a man on the moon; Martin Luther King Jr. and his dream of harmony among people of all racial backgrounds; Mother Teresa and her vision of comfort for the suffering people... As the new week began, Debbie had a fresh take on the world. She even brought some flowers into the office and put them by the front desk where everyone could enjoy them. She had a new-hire interview scheduled for Tuesday. This time she asked Human Resources to give her two meetings with the candidate and to schedule ninety minutes for each session—not her usual thirty minutes. Following Jeff’s lead, Debbie prepared a short list of references for the candidate. She knew that some of the people might not give her an entirely positive reference, but she wanted to be up-front and honest. The next morning, Debbie called Charles to schedule a meeting. They agreed to meet at 3:00 P.M. the following day. She explained that her primary objective was to help and that to do that, she needed to understand his situation completely. When she approached his office at the appointed time, she was anxious but optimistic. She believed that this conversation would help her help him. She wanted him to enjoy his work, and she wanted him to be successful. It turned out to be an upbeat meeting. Debbie did an effective job of framing the issue. She asked open-ended questions and listened carefully. Although they didn’t reach any definitive conclusions, Charles fully embraced the idea of leveraging his strengths. He admitted... Back in the office, it was apparent from the smiles, laughter, and banter that morale was on the upswing. Debbie was hopeful that performance would follow. She was still listening as much as possible. She was still actively looking for little ways to serve her team. She was delegating more often, and that allowed her more time to think about the future. She was scouting for talent, rather than just waiting for HR to send her warm bodies. She was investing more time in the interview process, and she was working purposefully to engage the hearts and heads of her people. At times, it all seemed overwhelming. But in her heart Debbie knew that she was just laying the foundation for bigger and better things. Planning was now in full swing, and everyone was involved in the process. The members of the team had decided that some of the performance issues they wanted to work on couldn’t wait, so they called a special meeting and determined what they could do to attack these problems immediately. Debbie was proud of them. The initiative was refreshing, and the idea of the team solving a performance problem was amazing. To top it all off, performance continued to improve.Debbie wanted her team to know how much she appreciated their efforts, so she decided to take them all out to lunch. She had never done this before, but it felt like the right thing to do. Debbie became more enthusiastic about her team and her work over the next few weeks. She was beginning to see how all of what Jeff was teaching her fit together. As the day of their next meeting approached, she thought about the question she had asked at the end of their last meeting. I wonder who he’ll select as the leaders who best put the principles of SERVE into practice. On the morning of their meeting, Debbie headed for Jeff’s office with her newfound sense of optimism. I’ve learned so much. This mentoring has been a great experience! They began by sharing what was going on in their personal lives. From the beginning, Jeff had always expressed interest in her life, both at work and outside the office. In the days that followed, Debbie reflected on all the things she’d learned during her meetings with Jeff. She realized that her time with him had made a profound impact on her. It had certainly changed her leadership point of view. She would never look at leadership or her team in the same way again. The team had a new energy and enthusiasm that truly amazed her. The performance of the group continued to improve. The goals they set around creating raving fan customers were very aggressive, yet everybody felt they were achievable. They all believed they could move from “worst to first.” They decided the key would be twofold: first, achieving unprecedented levels of customer service; second, working together as a team—not independently... Debbie excelled in her new role overseeing Leadership Development. The extensive notes she had taken during her time with Jeff became the basis of the leadership curriculum. She used the questions Jeff had given her to design thought-provoking assignments that people could use as they applied the principles of SERVE for themselves. Debbie’s team not only completed the year without her but ascended from “Worst to First.” They really had created raving fans of both their salespeople and their customers. When Debbie got the news, it was in the form of an invitation from the team to come to a special event to celebrate their achievement. Debbie showed the invitation to John the moment she got home. The first people we want to thank are the people who helped create the SERVE model for Chick-fil-A. They are Lee Burn, Mark Conklin, Cynthia Cornog, Phil Orazi, and Tim Tassopoulos. Their insight, diligence, and hard work were the catalyst for this work. Thank you! It must also be known that Truett Cathy, Jimmy Collins, and the other leaders of Chick-fil-A have field tested the principles in this book for decades. These men and women have shown the way for countless emerging leaders. They are a real-world testimony to the power and validity of what you have read in this book. Thank you for showing all of us how to SERVE! We must also thank Donna Miller, Fran Plunkett, Steve Gottry, and Martha Lawrence for their
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