The study also came to the conclusion that
the ADCA, 2010 affects CSR Activities in the
company which should not be for
profit making and it should embrace social responsibility in
order to impact their activities on the environment, consumers, employees, communities,
stakeholders and all other members of the public sphere.
On
market expansion, the study concludes that AD
CA, 2010 affects EABL’s market expansion
strategy. All companies in the alcoholic drinks industry should consider the standardization of
marketing strategy, and ensure similar access to cross
-
national target markets. The study also
concludes that the compa
nies in the alcoholic drinks industry have not fully exploited all the
opportunities that are to venture into new markets and to ensure that their products are available
in proper quantities at the right time and place because there are distribution gaps e
ven in the
existing markets that is a great potential for growth in the alcohol industry