Most studies of discrimination against those with schizophrenia assessed the attitudes of the general public in different cultures (Angermeyer and Matschinger 2005; Anglin et al. 2006; Link et al. 1999a; Nakane et al. 2005). The Wahl study is unusual in that it identified how commonly discrimination, prejudice, or support is experienced in specific social situations. Such data is essential to optimally target interventions. A framework that separately considers the experience or expectation of discrimination in different social contexts may also support or challenge proposals that stigma is related to a lack of familiarity (Corrigan et al. 2001), that it is related to “unrealistically elevated fear of violence” (Link et al. 1999a), that it is related to perceptions of treatability or that it is not related to beliefs about etiology (Angermeyer and Matschinger 2005).