Now known globally as the premier cosmetics company with roots in Japan, the name “Shiseido” was taken from a verse of a classical Chinese text, “I Ching (Book of Changes),” which reads, “Praise the virtues of the great Earth, which nurtures new life and brings forth new values.”
Every day since that first one, Shiseido has looked for new ways to do things that have never been done before: ways to make people look better, feel better and live better lives.