Back in 2004 there was no visibility in the number of
shipments for which Certificates of Origin were pending.
Moreover, logistics teams were not able to predict
the ETA. Customers’ questions regarding the status
of the paperwork could not be answered accurately.
For whatever reason, it could take weeks before the
required paperwork was available. The quality was
poor; documents often had to be re-issued causing
unnecessary delays and dissatisfied customers. The
carrier was neither able to satisfy Cisco’s desire to
simplify the process nor to reduce costs in the supply
chain to deliver quality and to provide the visibility that
was so desperately needed