The 1990s brought a proliferation of corporate codes of conduct and mission statements as part of the corporate response to the Federal Sentencing Guidelines-and a 2002 survey found that 75 percent of these mention the word “ethics.”’ How successful these codes are depends in large part on the process by which they are conceived and written, as their implementation. As with the construction of a personal code or mission, it is critical to first ask yourself what you stand for or what the company stands for, Why does the firm exist, what are its purposes, and how will it implement these objectives? Once you make these determinations, how will you share them and encourage a commit ment to them among your colleagues and subordinates?