In fact, the strategy of country-of-origin effect has been long applied by Australian food products in Singapore. This leaves the competition for poultry, pork, vegetables, and fruit segments between Malaysia and Australia at backdoor, as Malaysia and Australia are the main sources of these food commodities. Australia is probably a step ahead of Malaysia through its Free Trade Agreement (FTA) with Singapore, mainly for beef, mutton, pork, fruits, and vegetables product. At this stage, Malaysia is still in the process of negotiation for FTA with Singapore.