The launch of a premium line of Coffee-Mate creamer is meant to refresh the market and restore growth to the segment.
Mr Stern said the company had set aside 80 million baht for an integrated marketing campaign to support the launch of Coffee-Mate Milky Creamer through the end of the year.
Nestle expects sales growth of 3-5% in its Coffee-Mate creamer range over the next five years. The goal of the campaign is to boost sales of Coffee-Mate back to their peak level in 2010.
Nestle Coffee-Mate Milky Creamer is available at leading hypermarkets and supermarkets at 60 baht for a 160-gramme sachet, double the price of normal Coffee-Mate creamer.