Another area for future inquiry deals with the perceived prestige construct
used in this study. While we report a positive relationship between perceived
prestige and team identification, future research may wish to further refine
this finding by exploring the impact that specific ``reputation’’ types may
have on team identification. For example, in a collegiate sports context, one
could explore the impact of a ``party school’’ reputation versus an
``outstanding scholastic’’ reputation on team identification. Further, what
impact might a school that is perennially considered a basketball powerhouse
have on team identification with that school’s other athletic teams?