HUB NETWORK
We continued to implement
our hub network strategy.
With the launch of
new international routes from
Beijing to Washington, Vienna (Barcelona), Yangon and Jeju, the Beijing hub expanded its network coverage.
It sustained organic growth through rational use of time slots, increase of the deployment of wide-body
jets, and optimised flight bank. The Shanghai international gateway launched a long-haul route to Munich,
increasing the number of its direct European destinations to four. We offered through check-in service for
14 international transfer routes from Japan and Taiwan to Europe via Shanghai, elevating the construction
of our international gateway to a new level. We actively promoted the construction of the Chengdu regional
hub and launched an international route to Yangon via Kunming and a number of domestic routes such as
Chengdu – Yining/Yulin. We also added some exclusive routes at our Chengdu hub in order to enhance our
control over the Southwestern China market and consolidate its competitive edge as a regional hub. In 2014,
the Company introduced a total of 16 international and domestic routes from Beijing, Chengdu and Shanghai,
and increased the frequency of flights of a number of domestic trunk routes and routes to second- to third-
tier cities. This has increased the number of transferable origin & destination pairs to 5,294 per week, an
increase of 294 pairs from the previous year. Our revenue from transfer flights had a year-on-year growth of 5%.