Design is very subjective but it needs to make you want to read on or watch it in some cases
Clearly identify your target audience
Be realistic with project budgets
Be consistent with all marketing material, we all know that brands evolve but should not change drastically
Graphic design is about solving problems so take care with brief and execution
The reality is the graphic design and visual communication is not just a necessity, it"s an investment and should be considered as such.