Culture is the stuff of life. It’s how we get where we’re going and it’s what we eat when we get there. It’s how we decorate our homes and what we carry in our pockets. It’s a medium through which we express ourselves and the way and the way in which we communicate with other people. It’s how we keep meaning to the things that we’re buying and the choices we make. Culture constantly changing and it’s not going to stop. A single idea can cross the planet to a million people in the second.
The best brands embrace this fact they don’t just understand the world around them. They interact of it, engage it, change it. They are involved, connected and responsive.
The draw their meaning and their energy from culture as it a shifts. Without understanding culture brands exist in a vacuum. That’s why the most successful brands the ones with the clear cultural role to play.
Added values cultural incite are experts in understanding how brands can connect with culture. They measure a brand cultural vibrancy admire culture to serve the insights your brand needs to increase its share of the cultural conversation.