Big-C department stores are lack of goods to sell because affected by big flood in center part of Thailand, 2011. The first cause of lack of goods is many suppliers that affected by flood can’t send goods to Big-C’s warehouse, second, people come to Big-C department stores to hoard goods for the future, on the other hand, the rout between suppliers and Big-C’s warehouse is break. Then, the goods are not enough for people. The most of goods which lack is consumer goods such as water, sanitary pad, mosquito-repellent, instant noodles, and canned fish. So, the demand of consumer goods is high, and Big-C cannot satisfy consumer need.