The marketing mix is all good and well but it doesn”t paint the full picture. To understand it we must look at the “touchy, feely” elements of business which are less often discussed. Diesel has built its existence around that touchy, feely passion with every one of its 2,200 employees living the Diesel brand. Diesel is the perfect company to allow us to see how this dry theory actually works in real life: how the passion of a founder like Renzo Rosso can be communicated around a company and breathed into each and every one of its diverse products.
Read more: http://businesscasestudies.co.uk/diesel/live-breathe-and-wear-passion/conclusion.html#ixzz3QyaA5yKC
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