Support : The food and beverage industry targets children with their television marketing, which may include commercials, product placement, and character licensing. Most of the products pushed on kids are high in total calories, sugars, salt, and fat, and low in nutrients [40].
Children watching Spanish-language TV after school and in the evening see lots of ads for food and drink. Much of it targets kids and most of the ads are for unhealthy foods like sugared drinks and fast food. This advertising may play a role in the high risk of overweight in Latino kids [40a].
Results from recent studies have reported success in reducing excess weight gain in preadolescents by restricting TV viewing [41].